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      <image:caption>Map courtesy of Daylesford Macedon Produce</image:caption>
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      <image:caption>Image courtesy of Woodend &amp; District Historical Society</image:caption>
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      <image:caption>Image courtesy of Woodend &amp; District Historical Society</image:caption>
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      <image:caption>Image courtesy of Woodend &amp; District Historical Society</image:caption>
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      <image:caption>Image courtesy of Woodend &amp; District Historical Society</image:caption>
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      <image:title>Hotel History</image:title>
      <image:caption>Image courtesy of Woodend &amp; District Historical Society</image:caption>
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      <image:caption>Image: Kim Selby</image:caption>
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      <image:caption>Image: Kim Selby</image:caption>
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      <image:caption>Image: Alex Davey</image:caption>
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      <image:caption>Image: David Hyde</image:caption>
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      <image:title>The Holgate Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The start of a brewery 1999 - 2000</image:caption>
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      <image:caption>The start of a brewery 1999 - 2000</image:caption>
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      <image:caption>The family helping to package in 1999 - 2000</image:caption>
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      <image:caption>The family helping to package in 1999 - 2000</image:caption>
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      <image:title>Holgate Museum</image:title>
      <image:caption>Early labels</image:caption>
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      <image:caption>Early labels</image:caption>
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      <image:title>Holgate Museum</image:title>
      <image:caption>Early labels</image:caption>
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      <image:caption>Keatings Hotel after its conversion to Holgate Brewhouse</image:caption>
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      <image:caption>Tash behind the bar of the new Holgate Brewhouse</image:caption>
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      <image:title>Holgate Museum</image:title>
      <image:caption>New branded glasses and taps</image:caption>
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      <image:title>Holgate Museum</image:title>
      <image:caption>Early tap decals</image:caption>
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      <image:caption>The team with a win at the AIBAs</image:caption>
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      <image:caption>OG Holgate crew</image:caption>
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      <image:caption>Early poster</image:caption>
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      <image:caption>Tash at a beer festival</image:caption>
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    <loc>https://www.holgateexperience.com/home</loc>
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    <lastmod>2022-08-03</lastmod>
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      <image:title>Home - Explore the Macedon &amp; Daylesford Region</image:title>
      <image:caption>Mt Macedon, Hanging Rock, wineries, restaurants, pubs and more. There’s so much to explore.</image:caption>
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      <image:title>Home - Calder Corridor Craft Beer Trail</image:title>
      <image:caption>Explore all the breweries and beer experiences along the Calder Freeway.</image:caption>
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      <image:title>Home - The Holgate Story</image:title>
      <image:caption>For more than 20 years, Holgate has been a labour of love for Paul, Natasha and their family. Learn their story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1598494846979-7NH2A8ZW5KMAH4CAPT9W/Holgate_Winter%2BShoot_02%2B%25281%2529.jpg</image:loc>
      <image:title>Home - How We Brew Beer</image:title>
      <image:caption>With a state-of-the-art Braukon brewhouse, we brew a bit differently to a lot of craft breweries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1600167847764-MNWBFOWCT7S4N7D01V4R/1323.jpg</image:loc>
      <image:title>Home - Hotel History</image:title>
      <image:caption>There has been a hotel on the Holgate site for 170 years. Learn all about the buildings, the owners and the changes over the years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1598495795150-MGCMF7YM4LTRTVR7NFB1/156709-small.jpg</image:loc>
      <image:title>Home - History of Woodend</image:title>
      <image:caption>On route to the goldfields, our town has an interesting history.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1602655604768-TJ9C299P3W8MPLDBOBZU/IMG_20190719_163137_1.jpg</image:loc>
      <image:title>Home - Holgate Museum</image:title>
      <image:caption>Explore the history of Holgate through their photo collection, and learn about their journey, beer and awards.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.holgateexperience.com/woodend-history</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599703465916-I49F8ZQ258Q0AGCZXJLC/1280px-Merri_Creek_Plenty_Ranges-Troedel.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Aborigines on Merri Creek by Charles Troedel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599706536750-NJBPK0DZSL4KER2ZULQ6/18.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Men and horses outside the stables at the rear of the Commercial Hotel, which became Keatings Hotel and then Holgate Brewhouse. Image courtesty of Woodend &amp; District Heritage Society</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599708280293-DN7LFWB7XRJH3ZLSL76A/Bushranger-illustration-610x461.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>An 1855 cartoon of a bushranger robbing a traveller. Courtesy State Library of Victoria</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599709198484-KFHRXOG9ZAH80UHZCSNW/1280px-William_Blandowski%27s_%27Diogenes_Monument__Anneyelong__looking_Sth_towards_Mt_Macedon%27.png</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>William Blandowski, Diogenes Monument "Anneyelong" looking Sth towards Mt Macedon, 1855/56.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599709746425-JKSV2SVM20M0ZKN1PWGR/0788877efba4af9f85e925914944acf9_1600X900+%281%29.jpeg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Lavandula Swiss/Italian Farm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710052022-ZRSIJVG55F6HMPE6ISOI/391.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>This was the first hotel to stand on the site of what we now know as Keatings Hotel. On November 1896, most of this building was destroyed by fire. This photograph by an unknown photographer records the fact that the bar was kept open. Where exactly this section of the building was is unknown.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710049023-PLMP2Q7NCO7ERX0JRW10/418.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Our records tell us that John and Fanny Keating were operating a butcher’s shop in Woodend in 1860, possibly even earlier. In 1897 Fanny Keating became the licensee of the Commercial Hotel - soon to become known simply as Keating’s Hotel - and in 1904 she and her husband purchased its freehold. The photograph from which this is copied looked like an 1860's image but the photographer, whose name appeared on the reverse side, is known to have only been in business between 1882 and 1883. It is of course possible that he was simply asked to make a copy from an earlier image.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710033534-W6S80VXLDNDEVKIXPJQQ/18.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Six men and three horses outside the stables at the rear of the Commercial Hotel (later Keatings Hotel and then Holgate)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710215046-858FU0DTDZFTB472KY5J/74.JPG</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>High Street, Woodend, about January 1880. Landmarks which stand out on East Side are John Gilchrist's Store, George Hewett's Blacksmith Shop, Henry Sutton's two-storied Duke of Edinburgh Hotel, and the Railway Bridge. On the West side are the Victoria Hotel, Fitzsimons Commercial Hotel, and Islay House. Patrick Casey’s house is in the foreground. Casey built the footbridge in the foreground, over the rocky gutter and cut the opening in the fence in August 1875. Joseph Harris planted the two rows of trees and built the six-foot-high tree guards in July 1877.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710052290-4R9TN2VEJNWXP6S1YKML/385.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>After the original wooden hotel building was destroyed by fire on the 11 November 1896, the Commercial Hotel was rebuilt as the substantial brick building, we know today. When Mrs Fanny Keating became the proprietor in 1895 it began to be called simply "Keating's Hotel." It remained in the Keating family until 1946 when it was sold to T.S. Foster. In spite of many different owners since then, the name "Keating’s" has remained - although it is now commonly known as Holgate Brewhouse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710058105-L9AEC5XHQA9O8O6QJP94/1363.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>West side, northern end of High St. Woodend. Showing buildings and shops including Bank, Commercial Hotel-1871-1902 (where Keating’s now stands on corner of Anslow St.), O'Brien Baker, Mechanics Institute.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710040539-OED7ZFXOE5NL254HBNSO/1818.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>High Street Woodend in 1918. Looking up High street towards Keating's (now Holgate) Hotel. Note the gravel road and lack of traffic. From a very early photo of unknown origin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710037709-VI9RURP401CDDW3XNFN1/2029.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Keating’s Hotel Woodend. Date: c1920-1954. A photo from The Rose Series P.4171.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710200681-KK3O3YBDX7JUVBS4FL9G/100.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>High Street, Woodend. Taken from window of Keating's Hotel on Empire Day, 1928</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710045214-G2EHVNQP2H147OPEBHT2/731.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Snow Scene, High Street, Woodend. From a J.J. Keating (Postcard) series. Looking south towards clocktower. John Joseph Keating purchased the Woodend News agency from Mr. Rowell in 1914 and continued to operate it until the mid-1940's. He died in 1947. Note the verandahs on Keating’s Hotel, the clocktower and the wooden railings still around street plantations. These suggest that the photo was probably taken around the 1930's. Note also the Havelock tobacco sign on the building on left, and well rugged up man in overcoat &amp; hat crossing street.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710198735-QUESFTULDNKWARY65X62/193.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>High Street Woodend, looking north. May 1952. View shows on left hand side O'Brien Bros, Keatings Hotel with verandah, Devon Lodge, Daniel &amp; Keating, Mechanics Institute with rear building. Golf Course in background. Clock Tower and fenced plantation strip on right hand side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710035290-PVZA3GH0RCEL426KRBTT/1323.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Keating’s Hotel Woodend. Note verandah with awnings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710049850-0GA5B4C4ZD2VV7SGJ5K0/709.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Chinka Steel making a speech outside Shire Offices, Mountain View Cafe &amp; Keating’s hotel in background. Believed to be "Back to Woodend" celebrations, 1985. Betty Barned &amp; John Shaw (far R. ) among onlookers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710199564-0BBTYC0ZGO6K9IB7SMBE/242.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>High Street Woodend C1986. Note the Westpac Bank has yet to be 'modernised'. Also, Keatings Hotel still wears its paint. This was sand-blasted off in 1988 as part of extensive renovations carried out by the owners, Mr &amp; Mrs Le Brocq.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1599710047612-UIP10V05JX30A0GTVBZU/598.jpg</image:loc>
      <image:title>Woodend History</image:title>
      <image:caption>Photo of Keating’s Hotel when painted white. 1986.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.holgateexperience.com/how-we-brew-beer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f3df91abdc4257cf047d7c9/1622509357271-K9HYSQKVI7DFRUZ1PD1N/Holgate_Winter+Shoot_07.jpg</image:loc>
      <image:title>How We Brew Beer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>How We Brew Beer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.holgateexperience.com/quiz</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-24</lastmod>
  </url>
</urlset>

